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This shift also raises important questions about consumer privacy. Instead of basing prices solely on anonymous data like IP addresses, airlines are tracking individual passenger behaviors and preferences. While this approach can lead to more targeted offers, it also prompts concerns about how personal information is collected and used, challenging traditional notions of privacy in the airline industry.
Industry Predictions and Consumer Tips
As more airlines adopt AI for dynamic pricing and other functions, experts forecast a broader industry shift toward segmentation and personalization of fares. Gary Left, a travel writer, notes that AI-enabled personalization could lead to more tailored pricing mechanisms, potentially resulting in fairness and transparency debates.