Part 4/10:
One compelling explanation for why people report paranormal phenomena is the psychological phenomenon known as misattribution of arousal. When the body experiences physiological arousal—such as increased heart rate, blood pressure, or adrenaline rushes—without understanding its cause, individuals may interpret this state as evidence of supernatural activity. For instance, experiments involving students unknowingly administered substances that increased physiological arousal demonstrated that individuals often attributed their feelings to attraction or love, not realizing the physiological trigger.