Part 5/12:
Kim Kardashian’s choice of Mason Margiela couture, paired with an unsettling mask-like transparency that resembles a burglar’s disguise from Paris, raises eyebrows and taunts. Kim, who also announced the launch of a controversial lingerie line—the MKens—via promotional videos, epitomizes the over-the-top antics of celebrity branding. Scoffield jokes about her “desperation” to stay relevant, noting her fleeting relevance and her relentless quest to outdo herself in shock value.