Part 1/7:
The Art of Brand Perception: Analyzing a Controversial Campaign
Introduction: The Spotlight on Apple and Gap
The recent discussion centers around a new ad campaign featuring a young girl, Apple, associated with the Gap brand. This campaign has garnered attention not just for its content but also for the narrative it attempts to craft around Apple’s relationship with the brand. The ad involves Apple answering the question, "What makes Gap special?" in a supposed candid moment, which has itself become a focal point of critique and analysis.