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In the ad, Apple states, "I think of growing up with it as you get older, which I think is really unique. I don't think that many other brands can say that they go from babies to adults that you find personal items in every single one of those phases."
This response attempts to evoke an emotional connection, emphasizing the idea that Gap is a brand suited for all life stages. However, the sincerity and authenticity of this sentiment are often questioned, especially given the context of how these campaigns are crafted.