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Beyond the message, the production elements further detract from the authenticity. The musical backdrop features electric guitar riffs layered with whimsical yet somewhat insincere sounds, reminiscent of a rock-inspired aesthetic. This stylistic choice seems designed to inject a feeling of rebelliousness or authenticity but often comes across as superficial.
The ad also includes Apple holding what are described as mini microphones or lavalier microphones, but exaggerated in a way that appears to be an affectation. These accessories are criticized for being distracting and adding a layer of performative affectation rather than genuine storytelling.