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Critics argue that the entire campaign appears premeditated, with Apple seemingly trained on how to present herself as relatable and likable. The notion that Apple’s mother is a “snob,” implying she wouldn’t shop at Gap, underscores the perceived disconnect between the brand’s message and its actual target audience or social standing.
Moreover, there’s a broader critique of the premise that a brand can truly accompany a person from infancy to adulthood. The claim that Gap offers "personal items" across all phases of life is challenged on a cultural level.