Part 3/12:
However, ESPN Bet struggled to grow beyond roughly 2.6% of that market—a far cry from its competitors. After less than three years, ESPN is pulling the plug on ESPN Bet altogether, transferring its assets and operations to a Canadian company, The Score, which will continue to develop the product under the Score Bet brand. This transition signifies not only a branding change but a strategic retreat, as ESPN distances itself from its own betting service.