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The media giant's strategy includes a significant investment in sports broadcasting. Disney controls pivotal properties such as ESPN, ABC, and Hulu's sports streaming services. In fact, Disney has committed approximately one-third of its business to sports—an ownership stake in major leagues, partnerships with the NBA, NFL, college football, and other sports entities. This focus on sports is not arbitrary; it is viewed as a critical lifeline in the streaming era, where traditional content like Marvel or Star Wars no longer guarantees a subscriber base.