Part 7/12:
Content Strategy and Industry Shifts
Ellison’s approach to content emphasizes more output—more movies, more series—to regain competitive ground. His focus on acquisitions and rapid content deployment echoes a trend set by Disney, which prioritized buying powerful brands like Pixar, Marvel, and Star Wars. Yet, lazy reliance on data analytics without creative ingenuity can backfire, leading to repetitive, uninspired fare.