Part 13/16:
The launch of Sora, OpenAI’s AI video generator, exemplifies the company's approach of creating hype and avoiding core profitability issues. Sora's viral success and viral videos—many offensive or copyright-infringing—serve as a distraction rather than a revenue-generating product.
OpenAI's leadership openly admits that operating Sora is "unsustainable," yet they plan to introduce paid features to attempt monetization. However, given the enormous compute costs and the nature of the content, generating significant revenue from Sora remains highly unlikely. The app’s current form is essentially a money sink with no clear path to profitability.