Part 3/10:
Faced with a ton of marketing materials—posters, billboards, trailers, press tours, premieres—studios argue these investments are necessary for visibility. Yet, a significant portion of their audience now consumes trailers and promotional content online for free via social media platforms like YouTube, Twitter, and Instagram. Large studios boast audiences on these platforms, sometimes garnering tens of millions of views on trailers at no direct cost. This disconnect raises pressing questions about the efficiency and necessity of enormous marketing spends that seem disconnected from actual audience engagement.