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The Rise of Project B: A New Global Basketball League Shaking Up Women's Sports
In recent years, the landscape of women's basketball has been marked by increasing competition, high-stakes negotiations, and shifting priorities among players, leagues, and investors. A new player has entered the arena—Project B, an ambitious global basketball league backed by heavy foreign investment, specifically by a public investment firm from Saudi Arabia. This move is already causing ripples across the basketball ecosystem, particularly within the WNBA.