Part 8/14:
Cluey, a company aimed at helping users cheat on dating and social interactions, exemplifies this. Despite being a frat-house operation with questionable intern antics, it secured $15 million in funding largely on viral attention, proving that breaking through the noise beats having a good product.
Similarly, tech startups marketing camera glasses or AI chatbots deploy outrage or sensational features—like recording without consent—to gain virality, even if the actual utility is questionable. Platforms like these prioritize eyeballs over integrity, securing funding and user engagement through hype rather than substance.