Part 2/11:
The Atlanta Braves, a publicly owned team, exemplify a modern era where sports franchises are not just about fielding a winning team but also about building surrounding developments that become destinations in their own right. As the speaker notes, the Braves' CEO, Terry McGurk, has been at the forefront, emphasizing a vision that merges baseball operations with real estate ventures. The Battery, an all-encompassing mixed-use development outside their stadium, encompasses entertainment, dining, shopping, and lodging options, transforming game days into multi-day, revenue-rich events.