Part 16/16:
In 2024, the industry faces an existential crisis—either adapt deeply to the new technological landscape or risk becoming relics of a bygone era. The rapid technological advancements, especially in AI, serve as a wake-up call that pure reputation and elaborate slide decks are no longer enough to sustain long-term relevance. The future of consulting depends on whether these firms can genuinely leverage AI’s potential to deliver measurable, impactful results—or if they will continue to sell illusion at inflated prices, ultimately facing disillusionment themselves.