Part 9/10:
The Implications for the Future of Women's Basketball
If Project B continues its aggressive growth, the landscape of women’s basketball could change dramatically. The league’s billionaire backing and international scope threaten to overshadow the WNBA, especially if the latter cannot improve its salaries, conditions, and global reach.
For players, the choice becomes clearer: pursue lucrative contracts in the new league or remain with the WNBA, where financial and global growth prospects are limited. For the WNBA, the challenge lies in adapting quickly—either by increasing salaries, expanding international presence, or developing new revenue streams to retain top talent.