Part 4/9:
Carton points out that this strategy might backfire, as fans are increasingly willing to find alternative ways—such as illegal streams or competing services—to watch their favorite sports. He references Stream East, a notorious illegal streaming website, which has re-emerged despite previous shutdowns, hinting that dedicated fans are prepared to go to great lengths to access content.
He emphasizes that teams and leagues need to treat their audiences with respect, warning that alienating fans by removing access to critical programming could lead to long-term damage, as viewers will eventually look elsewhere for their sports fix.