Part 9/11:
The Bigger Picture: Power Struggles and Industry Dynamics
This ordeal exemplifies the ongoing power struggle between content creators, distributors, and tech platforms. Disney’s history of carriage disputes—such as with Viacom, Paramount, and other cable providers—illustrates a consistent pattern of demanding premium rates and bundling channels to maximize profits.
Similarly, YouTube and Google are asserting their negotiating power, emphasizing their dominance in digital viewership and streaming. Google’s mention of their extensive TV watch time and market leverage underscores their position as a formidable player capable of pushing back against Disney’s demands.