Part 10/11:
Amidst these conflicts, some industry experts believe this is a battle of attrition—both sides want to control viewers and maximize revenue streams, leading to increased prices and fewer options for consumers. The real challenge lies in balancing profitability with consumer satisfaction and fair access.
Platforms like Pluto TV, Roku, and Tubi continue to offer free or low-cost alternatives, highlighting that consumers are increasingly opting for flexible, affordable options. The streaming landscape is fragmenting, with viewers having the power to choose, especially if they are no longer willing to pay exorbitant prices for live sports and premium content.