Part 7/13:
Founder Burnt Bernage championed the idea of "reality engineering"—a concept of actively shaping the future rather than just passively developing technology. They understand that early market entry, even with robots that are not yet perfect, can accelerate learning about user needs, emotional attachment, and usability. This strategy is reminiscent of Elon Musk's approach with Tesla—building a community of committed users who are not only customers but participants in the evolving technological journey.