Part 7/11:
The economic potential of launching an affordable EV at around $30,000 is enormous. Data from Ark Invest and other industry analyses highlight that the electric vehicle market's most lucrative segment is at lower price points—roughly between $16,000 and $30,000.
Currently, Tesla's Model Y at around $45,000 captures less than 5% of this total addressable market (TAM).
Introducing a $30,000 Model Y could expand Tesla's TAM by multiple times, potentially increasing revenue from EV sales by up to 800%.