Part 6/10:
A pivotal chart referenced in industry analysis illustrates the importance of the $30,000 price point. Currently, Tesla’s vehicles are in the higher-end segment, with market share increasing marginally at higher prices ($40,000 and above). However, the most significant growth potential lies in capturing the mass market—those buying EVs around the $30,000 mark.
Reaching this price point could create a market explosion, with Tesla potentially increasing sales eightfold. The core insight: as prices drop into the $20,000-$30,000 range, the market’s growth accelerates exponentially, making affordable EVs the golden key to mass adoption.