Part 2/15:
The advertisement in question is a brief, 1-minute-and-20-second clip that intentionally breaks conventional advertising norms. It begins with a statement about genetics:
“Are passed down from parents to offspring often determining traits like hair color, personality, and even eye color?"
Sydney then states, “My genes are blue,” linking her physical traits—like blue eyes—to the metaphorical “genes” in her jeans. The ad explicitly highlights physical traits such as hair and eye color, emphasizing them in a bold, unapologetic manner—an act that functions as an aggressive form of trolling societal taboos around race, ethnicity, and identity.