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Subsequent snippets show her auditioning and describing physical features, culminating in slogans like “Sydney Sweeney has great jeans”, directly tying her traits to the product in an overtly provocative manner. Unlike traditional ads that shy away from physical and genetic traits to avoid controversy, this campaign openly flaunts them, rubbing societal sensitivities in the audience’s face.
The Response: Backlash as a Signal
Predictably, the backlash has been fierce, especially on social media platforms like TikTok. Critics accuse the ad of fascism, Nazism, or extreme ideological insensitivity. But here’s the crucial insight: the outrage isn’t incidental; it’s a reaction to a deliberate provocation.