Part 11/15:
The stock market’s response to the ad confirmed its disruptive potential. American Eagle’s share price surged nearly 30% immediately after launching the campaign, indicating strong consumer support among younger, rebellious demographics like Gen Z. This signals that brands embracing anti-woke, provocative messaging can reap significant financial rewards, especially as younger consumers push back against traditional norms.
This trend also portends a revival of American brands like Ford (Mustang) and Chevrolet, which can leverage patriotic and "rebellious" narratives to revive their appeal. Fashion brands that pivot to provocative, identity-focused messaging are more likely to dominate in the near future.