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Users can also manually initiate searches, providing flexibility and control over information retrieval. The integrated search system appears smooth and intuitive, aligning with the conversational style ChatGPT users have grown accustomed to. During a demonstration, Adam Fry, who oversees the ChatGPT search team, showcased practical applications—like checking Apple’s stock and receiving interactive charts, upcoming earnings reports, and source-linked news articles. Another example involved finding Italian restaurants in San Francisco—complete with an interactive map and restaurant pins—illustrating how this integration can aid in local, casual searches.