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To address this, Meta plans to develop an independent AI-driven search engine integrated directly with its chatbot, Meta AI—a conversational AI embedded into Facebook, Instagram, and WhatsApp. This new search engine will be capable of providing real-time responses for current events, financial markets, sports, and other timely queries, giving Meta a far more flexible and autonomous search experience.
Building the Foundation: Data Gathering and Partnerships
Meta has been laying the groundwork for this initiative over the past eight months, deploying web crawlers to amass data from across the internet. This includes general information as well as location-specific data, with some comparisons being made to Google Maps in terms of depth and utility.