Part 8/13:
Innovation extends into marketing and tourism as well, exemplified by Emma, Germany’s first AI-generated travel influencer. Emma is a virtual influencer living in Berlin, active on Instagram, where she shares tips, videos, and insights into Germany’s scenic spots. She speaks over 20 languages, interacts with followers, and responds to queries on Germany’s tourism website.
Her creators aim to evolve her into a comprehensive travel assistant, capable of crafting personalized itineraries and partnering with hotels and airlines for exclusive deals. Although still in evolution—answering basic questions and offering simple recommendations—Emma represents a pioneering step toward automated, AI-powered tourism advisors.