Part 3/17:
By leveraging Anthropic's Claude, which is known for improved understanding of context and fluid conversation, Amazon aims to deliver a smarter, more humanlike Alexa. This new iteration will offer complex multi-step interactions—such as shopping advice, managing emails, or scheduling appointments—done seamlessly.
Subscription Model and Strategic Shift
A notable change is Amazon's plan to charge users between $5 and $10 per month for this enhanced AI-driven Alexa, separate from Prime. This decision reflects Amazon's desire to monetize what was previously free and to turn Alexa into a revenue-generating asset amidst fierce competition.