Part 3/15:
Deepening Struggles in the Chinese Market
Starbucks' difficulties in China are multifaceted. Firstly, the return on investment (ROI) is severely imbalanced. Although Starbucks operates 7,758 stores in China—almost half of its U.S. footprint—its revenue remains dismal, totaling only $740 million, which accounts for less than 10% of North America's market. Additionally, same-store sales have declined for four consecutive quarters, with average transaction values also dropping.