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Founded by Harvard-educated Jang Jen in 2010, Boou Capital has heavily invested in China's most profitable sectors. Its portfolio includes participation in Alibaba's pre-IPO funding, investments in consumer retail giants like MX Ice City, and recent bids for international brands such as Canada Goose and Swiss sports marketing firms. Industry insiders view the firm's aggressive expansion as a reflection of broader strategies by Chinese elite capital accumulating wealth through international and domestic markets.
This shift signifies a broader transformation where foreign brands are increasingly becoming entwined with local political and economic interests, often embodying the rise of "red capital" in China's economy.