Part 8/15:
RBI Group CEO Josh Kabaza revealed that Burger King is actively evaluating unprofitable outlets, with store closures driven by poor location choices and declining sales — stores must now generate over 6,000 yuan daily to stay profitable.
KFC and Other Western Chains Face Decay
KFC, another mainstay in China’s fast-food scene, is also experiencing closures. Notable examples include the 29-year-old Nanjing branch and the nearly 20-year-old Chongqing outlet, both shutting recently. With a heavy presence since 1996, KFC's parent company Yum Brands has recognized underperformance and in 2016 separated its Chinese operations, now eyeing strategic reviews, including a potential sale of Pizza Hut China.