Part 12/15:
A major event that exemplifies the crisis in the food industry was the fallout at Sheay, a formerly popular Chinese restaurant chain. In October 2025, accusations of food being pre-made and overpriced sparked widespread outrage. The brand’s response—denying these claims and threatening legal action—only worsened its reputation.
Public trust in domestic food brands has crumbled amid revelations that many dishes are frozen and pre-finished, leading to accusations of deception and false marketing. This episode underscores the growing skepticism of domestic brands, which are struggling to reassure consumers.