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The Rise of AI in Advertising: Coca-Cola’s Controversial Move and Its Industry Implications
In recent times, a wave of controversy has swept through the creative industries, especially among animators and CGI artists. The catalyst? Coca-Cola’s daring integration of AI technology into their holiday commercial, sparking intense debates over the future of traditional animation and the voice of artists worldwide. This incident not only questions the ethics and craftsmanship behind AI-generated content but also signals a possible paradigm shift in advertising, entertainment, and visual storytelling.