Part 7/12:
Many analysts speculate that Coca-Cola’s deliberate courting of controversy is a calculating marketing move. By stirring public debate—highlighted through branding slogans like “Created by Real Magic AI”—the company keeps its campaign in digital and social media discussions, implicitly boosting visibility. It’s reminiscent of past marketing stunts, like Burger King’s virtual assistant activation, which aimed to generate buzz rather than solely promote the product.
The company’s approach appears designed to provoke dialogue about AI’s role in advertising, steering the narrative toward technological innovation rather than labor concerns. This cynicism is compounded by the apparent nostalgia for classic Coca-Cola branding and Santa Claus imagery, cleverly reimagined with AI.