Part 12/12:
Renaming San Francisco's Midmarket neighborhood as Lower Haze is a marketing strategy that may offer superficial appeal but does little to tackle underlying social and structural problems. Without comprehensive efforts—mental health reform, effective homelessness interventions, and community safety initiatives—the cycle of decay will persist regardless of what the neighborhood is called.
The city’s future depends on genuine solutions, not just rebrandings designed for appearances. Until then, the neighborhood remains a stark reminder that branding alone cannot mask deep-seated urban crises.