Part 2/13:
The controversy intensifies with claims that the ads are not simply about selling clothes but are part of a broader cultural shift towards depicting a sanitized, idealized image rooted in traditional, “Aryan-like” aesthetics. This perception has led to accusations of “fascist aesthetics” sneaking into mainstream fashion, a narrative pushed by social media comments from left-leaning activists and influencers. Some have gone as far as comparing the ads to Nazi propaganda, suggesting that highlighting genetically “desired” features like blue eyes and blonde hair evokes eugenic ideals.