Part 3/13:
Supporters of the campaign see it differently. They argue that these advertisements are a masterstroke of marketing, capitalizing on a desire for alluring, aspirational imagery that appeals broadly to consumers—primarily young women. The campaign, which features Sweeney in tight jeans, casual tops, and high-energy driving scenes involving American muscle cars like the Ford Mustang GT350, is designed to evoke a sense of freedom, attractiveness, and American allure.