Part 8/13:
The speaker posits that the backlash against “woke” marketing—characterized by campaigns celebrating diversity, body positivity, and progressive social messages—has caused many corporations to retreat. Companies like Victoria’s Secret and Bud Light experienced significant declines after aligning with controversial social narratives. In contrast, reverting to traditional, sexier advertising featuring models like Sweeney is viewed as a calculated effort to regain consumer trust and boost sales.