Part 1/11:
The Dramatic Shift in Portland's Commercial Real Estate Market
Portland's iconic US Bank Tower, colloquially known as Big Pink, has recently changed hands in a sale that has sent shockwaves through the city's real estate community and political landscape. The building, which once traded at a staggering $372 million just a few years ago, sold for a mere $45 million—a striking 88% discount. The buyer, Jeff Swickard, a local entrepreneur and automotive investor, paid with cash and plans to revitalize the property, signaling a potential turning point for Portland’s downtown core amid persistent economic and social challenges.