Part 3/10:
CEO Jeff Swickard, known for his background in telecommunications and automotive industries, purchased the building outright with cash. He views this deal as part of a larger strategy to revive Portland’s downtown, aiming to bring back the city's former energy, creativity, and optimism. The city’s leadership, including Mayor Keith Wila, welcomed the sale, hailing it as a positive sign and a sign of renewed commitment to downtown revitalization.