Part 5/6:
This practice has the potential to deepen inequalities, especially if targeted pricing disproportionately affects vulnerable populations. It also raises ethical questions about transparency and fairness in pricing strategies.
Looking Forward: Regulation and Consumer Awareness
As the FTC's investigation unfolds, there is growing concern about the need for regulations to protect consumers from arbitrary or discriminatory pricing practices. Advocates argue for transparency in how companies set prices and for policies that prevent exploitation of personal data for profit.