Part 6/6:
For consumers, staying informed about data privacy and being cautious about sharing personal information online is increasingly important. While companies tout personalized experiences as a benefit, it's vital to remain aware that such data can be used in ways that might not always be in their best interests.
Conclusion
The rise of surveillance pricing marks a turning point in the relationship between consumers and businesses. As data-driven strategies become more sophisticated, so do the potential for misuse. Ongoing regulatory scrutiny by agencies like the FTC aims to curb unfair practices and ensure a fairer marketplace for all. Until then, awareness and advocacy remain key tools for consumers to protect their rights in this evolving digital landscape.