Part 2/8:
AI's influence is poised to permeate virtually every sector, fundamentally changing the nature of work. For instance, in marketing, professionals need to reconsider their strategies. The traditional approach of marketing to human consumers might give way to marketing to digital entities—personalized chatbots or digital twins that represent individuals online. This development raises novel questions: how do you market to a robot? Are digital copies of ourselves becoming new personas with distinct needs?
Beyond marketing, AI's penetration extends into content creation, data analysis, customer service, and more granular operational functions. Its impact is deeply drill-down and specific, often disrupting routines that were once considered stable.