Part 9/13:
David Ellison and team are confident UFC will drive subscriber engagement, grow live event viewership, and break down double paywall barriers—making UFC content more accessible and expanding its audience reach. They see UFC as a "unicorn" in sports media, capable of delivering consistent, event-driven content that appeals across demographics.
Industry Trends — Streaming, Advertising, and Audience Behavior
The call discussed the broader shift away from traditional linear TV, highlighting how broadcast TV remains relevant due to its reach, and how cable continues to decline. The company is adapting by investing in digital advertising partnerships with major agencies like IPG and Pulosys to optimize ad spend and revenue streams.