Part 7/9:
The Implications of the Reopening
This move opens a long, complicated road ahead. The fanbase’s wound runs deep—many have decades of loyalty, disappointment, and frustration. Every time the team makes a notable move, such as a key player’s playoff moment or a franchise-related controversy, those feelings will resurface, and social media provides the perfect avenue for that expression.
Furthermore, the decision to turn comments back on is fundamentally a high-stakes gamble. While it provides opportunities for brand building, marketing, and genuine engagement, it also exposes the organization to unfiltered criticism and potentially damaging narratives. If not managed carefully, this could backfire.