Part 8/9:
The Athletics' approach parallels historical fan experiences, such as Montreal Expos fans’ heartbreak decades ago, but in a vastly different digital landscape. In today's age, fans are empowered to speak out directly, often bypassing traditional media filters.
The move hints at a broader understanding: social media isn’t just a publicity tool; it’s a vital platform for accountability and dialogue. Yet, this episode exemplifies how sensitive and volatile such interactions can be, especially for teams undergoing major transitions.