Part 9/10:
The core argument emerges: Marvel’s ability to produce billion-dollar hits may rely on leveraging nostalgia and existing fanbases, rather than consistently delivering high-quality, original content. The fear is that without strategic control—like that of the Russo brothers—and with the current creative direction, future hits are less certain.
Final Thoughts: Is Revival Possible?
While optimism remains among some fans who believe Marvel can still pull off a massive hit, the overarching concern is whether the current strategy can sustain the franchise’s momentum. The critics assert that Marvel is in a dire situation, with many of its recent offerings not resonating with audiences and its foundational storytelling efforts lacking focus and coherence.