Part 8/9:
Despite the forecasted box office success, experts warn that Disney faces a significant financial challenge. Past Marvel blockbuster budgets, such as Infinity War and Endgame, cost over $1.3 billion in production alone and required enormous marketing expenses. Even with projected box office earnings reaching $1.5 billion or more, the margin for profit is razor-thin.
The high costs involved mean that even blockbuster hits may not be financially lucrative for Disney if production overruns continue and marketing expenses rise. The stark reality is that Marvel’s current strategy, relying heavily on star power and nostalgia, may not be sustainable without consistent creative innovation.